HBSP (USA)
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China Novartis Institute for Biomedical Research: Building a sustainable, globally integrated research enterprise, Teaching Plan
Sato, Vicki L.; Lobb, AnnelenaTeaching Note HBS-613103-ETeaching Plan for 612048.Starting at €0.00
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Arup: Building the Water Cube, Teaching Plan
Edmondson, Amy C.; Lobb, AnnelenaTeaching Note HBS-614082-ELeadership and People ManagementTeaching Plan for Product #410054Starting at €0.00
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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCase HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Starting at €8.20
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TripAdvisor, Teaching Note
Gupta, SunilTeaching Note HBS-512108-EMarketingTeaching Note for 511004.Starting at €0.00
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Longtop Financial Technologies (B)
Hawkins, David F.; Lobb, Annelena; Sesia, AldoCase HBS-112037-EAccounting and ControlNo abstract available.Starting at €5.74
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Longtop Financial Technologies (C)
Hawkins, David F.; Lobb, Annelena; Sesia, AldoCase HBS-112038-EAccounting and ControlChinese government raises barriers to U.S. Public Company Accounting Oversight Board auditing Deloitte's Chinese auditing firms.Starting at €5.74