HBSP (USA)
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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
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Preparing for a Pandemic (Spanish version)
Staples, Jeffrey; Dowell, Scott F.; Bresee, Joseph S.; Nohria, Nitin; Bennis, Warren G.; Fischhoff, Baruch; MacGowan, William; Brilliant, Larry; Susser, Peter; Cooper, Sherry; Dobson, Wendy; Golden, Brian R.Article HBS-F0605AThis month, all of Harvard Business Review's Forethought contributions address avian influenza, its potential to become a pandemic, and the red flags this possibility raises for businesses. Jeffrey Staples warns that the H5N1 strain of the avian flu represents a new class of global threat and urges companies to plan accordingly. Scott F. Dowell and Joseph S. Bresee show how mutations of the virus could boost its ability to spread from person to p...Starting at €8.20
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Starting at €8.20
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A Note on the Snack Food Industry
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518064-EMarketingThis note provides an overview of the snacking industry in 2017.Starting at €8.20