HBSP (USA)
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Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade (Part B)
Lawrence, Robert; Datla, AnjaniCase HBS-HKS780-EEconomics"Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade (Part B)," is the second of a two part case but may also be taught on its own. In May 2013, European Union Trade Commissioner, Karel De Gucht faced a career defining choice. Soon, he would have to announce a decision on the EU's biggest anti-dumping case, initiated by a group of European solar panel makers against Chinese manufacturers. De Gucht was aware that im...Starting at €8.20
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20
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Setting the Standard in Free Trade: The Making of the Transatlantic Trade and Investment Partnership
Datla, Anjani; Lawrence, RobertCase HBS-KS1142-EEconomicsIn July 2013, more than 150 negotiators from the European Union and the United States converged in Washington, D.C. to begin crafting what could become the world's largest free trade agreement-the Transatlantic Trade and Investment Partnership (TTIP). Billed as a transformational trade accord, the TTIP would go beyond tariffs to cut non-tariff barriers, expand trade in services, streamline regulatory standards, and incorporate trade elements to s...Starting at €8.20
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The Rise of China
Datla, Anjani; Westad, ArneCase HBS-KS1273-EEconomicsThere is little doubt that China will be a significant power in the 21st century. The question is what kind of global actor will it be? This two-part case (presented in a single document) takes a comprehensive look at China's extraordinary rise in economic, military and diplomatic terms, and provides historical perspective on China's relationships with neighboring countries as well as the United States. Part B of the case immerses students in o...Starting at €8.20
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La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
Avery, Jill; Dessain, Vincent; Hjortshoej, Mette FuglsangCase HBS-520035-EMarketingAs 2018 neared its end, Laetitia Toupet, international general manager of L'Or al's La Roche-Posay brand reflected on the brand's achievements over the past year. At 1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand po...Starting at €8.20