HBSP (USA)
-
Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
-
Capital One Financial Corp. (Spanish version)
Anand, Bharat N.; Rukstad, Michael G.; Paige, Christopher H.Case HBS-702S01StrategyDesigned to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer IBS skills to new sectors, and the impact of the Internet on industry structure and competitor strategies.Starting at €8.20
-
Arcor: Estrategia Global y Turbulencia Local (Resumido)
Ghemawat, Pankaj; Rukstad, Michael G.; Illes, Jennifer L.Case HBS-710S17Strategyfabricante de confitería Argentina, Grupo Arcor, busca implementar una estrategia internacional, pero en 2003, mientras se recuperaba de la crisis financiera argentina, se frustran planes de globalización. América Latina ya está el principal productor de dulces y un exportador a más de 100 países, Arcor analiza la forma en que puede llegar a ser verdaderamente global con instalaciones de producción y redes de distribución en varias regiones, como...Starting at €8.20
-
Estrategia de gestión del conocimiento en DaimlerChrysler
Rukstad, Michael G.; Coughlan, Peter J.; Johnston, CarlCase HBS-711S31StrategyProporciona una visión general de la gestión del conocimiento y la estrategia de gestión del conocimiento de DaimlerChrysler en relación a su competencia.Starting at €8.20
-
Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20
-
Petrobras in Ecuador (A)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCase HBS-309107-EOn October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and reimbursed for investment costs but all recovered oil would belong to the government. Correa also announced a dramatic increase in corporate taxes and changes to other contracts to ...Starting at €8.20
-
Can You Say What Your Strategy Is? (Spanish version)
Collis, David J.; Rukstad, Michael G.Article HBS-R0804EStrategyCan you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes to these simple questions. The thing is, companies with a clear, concise strategy statement - one that employees can easily internalize and use as a guiding light - often turn out to be industry stars. In this article, Harvard Business School's Collis and Rukstad provide a practical guide for craft...Starting at €8.20
-
Petrobras in Ecuador (B)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCase HBS-309108-EStarting at €5.74
-
Perforando hacia el Sur: Petrobras Evalúa Pecom
Desai, Mihir A.; Reisen de Pinho, RicardoCase HBS-207S10FinanceLa petrolera brasileña, Petrobras, está evaluando la adquisición de una empresa petrolera argentina, el Grupo Pérez Companc (Pecom). La adquisición aumentaría las reservas de petróleo de Petrobras y ampliar sus intereses fuera de Brasil, un paso significativo para la compañía más grande de Brasil. Pecom está a la venta, ya que se ha visto gravemente afectado por la crisis financiera en Argentina. Los estudiantes tienen la oportunidad de evaluar e...Starting at €8.20
-
The Entertainment King (Spanish version)
Rukstad, Michael G.; Collis, David J.; Levine, TyrrellCase HBS-702S10Strategymanaging synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.Starting at €8.20