HBSP (USA)
-
Edita: Making Choices in Uncertain Times
Elkins, Caroline; Alcacer, Juan; Thapar, Alpana; Abdel Aal, YoussefCase HBS-320026-EAfter 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and violence already spreading throughout North Africa and parts of the Middle East. Hani Berzi, CEO of Edita, managed to navigate the company through this period, though the severe de...Starting at €8.20