HBSP (USA)
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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCase HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Starting at €8.20
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MasterCard: Driving Financial Inclusion, Teaching Note
Gupta, SunilTeaching Note HBS-516068-EEconomicsTeaching note for case 515035. Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)-bringing formal financial services to marginalized populations-an important goal for the company. In 2014, MC had entered a number of partnerships with governments and banks to issue MC-branded debit cards to millions of individuals, including those in South Africa and Nigeria. But Banga's emphasis on FI also raised que...Starting at €0.00
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TripAdvisor, Teaching Note
Gupta, SunilTeaching Note HBS-512108-EMarketingTeaching Note for 511004.Starting at €0.00
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MasterCard: Driving Financial Inclusion
Gupta, Sunil; Lal, Rajiv; Kindred, NatalieCase HBS-515035-EMarketingMasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard branded debit cards to millions of individuals. Financial inclusion could potentially help these individuals by increasing...Starting at €8.20
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Evaluating the Impact of Solar Lamps in Uganda
Datla, Anjani; Levy, DanCase HBS-KS1294-EEconomicsIDinsight, an evaluation company founded by graduates of the Harvard Kennedy School, designs and conducts evaluations that best suit the needs of clients across the developing world, offering timely and rigorous evidence to help decision making. In 2014, USAID approached IDinsight to conduct an evaluation of an affordable solar lantern developed by another social organization, d.light. IDinisght would have to assess whether d.light's innovation ...Starting at €8.20
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Evaluating the Impact of Solar Lamps in Uganda, Teaching Plan
Levy, DanTeaching Note HBS-KS1297-EEconomicsTeaching plan for case KS1294Starting at €0.00