HBSP (USA)
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Tequila Patr n (Spanish version)
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-518S01MarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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La Estrategia Petrolífera “Ecologista” De Conoco (A)
Salter, Malcolm S.; Badaracco, Joseph L., Jr.; Hall, Susan E.A.Case HBS-302S08Conoco se enfrenta a retos en la formulación de una estrategia ambiental proactiva para su desarrollo aceite propuesto en la región de la selva virgen tropical de Ecuador. El caso se describe el proceso innovador en el que Conoco colaboró con una amplia gama de grupos de constituyentes menudo en conflicto para definir y aplicar sus políticas, junto con los éxitos y los fracasos de Conoco en llegar a un consenso electoral.Starting at €8.20
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Conoco's "Green" Oil Strategy (A) (Spanish version)
Salter, Malcolm S.; Hall, Susan E.A.Case HBS-321S07Business Ethics and Corporate Social ResponsibilityConoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get their developing plan in the various interest groups. This oil development contract is key to Conoco's Latin American E&D strategy.Starting at €8.20