HBSP (USA)
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Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War
Kirby, William C.; Chan, Billy; McHugh, John P.Case HBS-320089-EEconomicsBy 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging U.S.-China tech war has jeopardized Huawei's prospects. The Trump administration is waging a global campaign to blacklist doing business with Huawei due to concerns in Washington about the...Starting at €8.20
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20