HBSP (USA)
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"To Get Rich Is Glorious" (Spanish version)
Kennedy, Robert E.; Vietor, Richard H.K.; Galef, JuliaCase HBS-711S05EconomicsIn 1978, Deng Xiaoping assumed the leadership of an impoverished China, after Mao Zedong's disastrous Cultural Revolution. During the next 17 years, Deng applied pragmatic policies to liberalize the Chinese economy gradually while maintaining the power of the Communist state. In hindsight, this strategy was among the most successful development strategies ever. Reviews Chinese political history and explores in detail eight parts of Deng's develop...Starting at €8.20
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Preparing for a Pandemic (Spanish version)
Staples, Jeffrey; Dowell, Scott F.; Bresee, Joseph S.; Nohria, Nitin; Bennis, Warren G.; Fischhoff, Baruch; MacGowan, William; Brilliant, Larry; Susser, Peter; Cooper, Sherry; Dobson, Wendy; Golden, Brian R.Article HBS-F0605AThis month, all of Harvard Business Review's Forethought contributions address avian influenza, its potential to become a pandemic, and the red flags this possibility raises for businesses. Jeffrey Staples warns that the H5N1 strain of the avian flu represents a new class of global threat and urges companies to plan accordingly. Scott F. Dowell and Joseph S. Bresee show how mutations of the virus could boost its ability to spread from person to p...Starting at €8.20
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El caso HBR: De estrella regional a líder global
Nohria, NitinArticle HBS-R0901ALeadership and People ManagementYang Jianguo fue promovido recientemente de gerente de país para China a la cabeza mundial del desarrollo de productos de un fabricante de perfume francés serio. Fue elegido por su inteligencia y sus conocimientos técnicos de los mercados emergentes - una vía fundamental para el crecimiento, dado que las ventas en los mercados centrales de la compañía se han estancado. Con ganas de tener éxito en su nuevo papel en París, Jianguo tiene un montón d...Starting at €8.20