HBSP (USA)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Case
Nestle
Collection: HBSP (USA)Ref.: HBS-509001-EPublished: Nov 7, 2008Reviewed: Oct 15, 2012Format: PDFPages: 37Language: English - Case
Google in China (A)
Collection: HBSP (USA)Ref.: HBS-510071-EPublished: Jan 21, 2010Reviewed: Apr 22, 2010Format: PDFPages: 13Language: English - Case
OSI in China
Collection: HBSP (USA)Ref.: HBS-513045-EPublished: Jan 4, 2013Reviewed: Apr 5, 2013Format: PDFPages: 33Language: English - Case
Colgate Max Fresh: Global Brand Roll-Out
Collection: HBSP (USA)Ref.: HBS-508009-EPublished: Oct 23, 2007Format: PDFPages: 30Language: English - Teaching Note
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Collection: HBSP (USA)Ref.: HBS-914502-EPublished: Aug 5, 2013Reviewed: Feb 15, 2018Format: PDFPages: 11Language: English - Case
Are Americans Ready for Healthy Dark Chocolate? (Spanish version)
Collection: HBSP (USA)Ref.: HBS-915S03Published: Aug 5, 2013Reviewed: Sep 29, 1986Format: PDFPages: 14Language: Spanish - Case
Building a Global Brand (Spanish version)
Collection: HBSP (USA)Ref.: HBS-507S20Published: Jul 19, 2006Reviewed: Oct 19, 2006Format: PDFPages: 30Language: Spanish - Case
Google in China (A) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-510S21Published: Jan 21, 2010Reviewed: Apr 22, 2010Format: PDFPages: 15Language: Spanish - Case
Global Brand Roll-Out (Spanish version)
Collection: HBSP (USA)Ref.: HBS-511S14Published: Oct 23, 2007Reviewed: Oct 14, 2016Format: PDFPages: 32Language: Spanish