HBSP (USA)
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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCase HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Starting at €8.20
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TripAdvisor, Teaching Note
Gupta, SunilTeaching Note HBS-512108-EMarketingTeaching Note for 511004.Starting at €0.00
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Brief History of Decision Making (Spanish version)
Buchanan, Leigh; O'Connell, AndrewArticle HBS-R0601BLeadership and People ManagementThe debunking of Descartes' rational man threatens to swamp our confidence in our choices. Is it really surprising, then, that even as technology dramatically increases our access to information, Malcolm Gladwell extols the virtues of gut decisions made, literally, in the blink of an eye?Starting at €8.20
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Novartis's Great Leap of Trust: Daniel Vasella on China as an Emerging Scientific Power
Vasella, Daniel; O'Connell, AndrewArticle HBS-F0703F-EEconomicsCEO Daniel Vasella explains why his company is placing a big bet on China's future as a world scientific power.Starting at €8.20