HBSP (USA)
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Yahoo! in China (A)
Sucher, Sandra J.; Baer, DanielCase HBS-609051-EKnowledge and CommunicationIn 2007 Jerry Yang, CEO of Yahoo!, was lambasted by U.S. Representative Tom Lantos, chairman of the U.S. House Committee on Foreign Affairs, for Yahoo's role in the arrest and imprisonment of Chinese journalist and democracy advocate Shi Tao. The case describes the actions that Yahoo! had taken to grow its business in China, its handling of a government request for the identity of a Yahoo! user, and subsequent actions by the firm to respond to ne...Starting at €8.20
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Reinventing Retail: ShopRunner's Network Bet (Spanish Version)
Edelman, Benjamin; Webster, Karen L.Case HBS-918S06MarketingShopRunner considera ajustes para mejorar su servicio de compras en línea que ofrece servicios sin cargo de envío de dos días, así como devoluciones fáciles y otras comodidades. diversos modelos de precios de los competidores y beneficios secundarios plantean preguntas acerca de cómo estructurar y oferta de precio de ShopRunner. Mientras tanto, una inversión de Alibaba presenta nuevas oportunidades en China, pero corre el riesgo de distracción de...Starting at €8.20
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Yahoo! in China (A) and (B), Teaching Note
Sucher, Sandra J.; Baer, DanielTeaching Note HBS-610067-ETeaching Note for 609051 and 609073.Starting at €0.00
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Yahoo! in China (B)
Sucher, Sandra J.; Baer, DanielCase HBS-609073-EDescribes the actions that Jerry Yang took to manage the aftermath of the Shi Tao incident following the 2007 Congressional hearing.Starting at €5.74
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Reinventing Retail: ShopRunner's Network Bet
Edelman, Benjamin; Webster, Karen L.Case HBS-915002-EMarketingShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.Starting at €8.20