HBSP (USA)
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Two Key Decisions for China's Sovereign Fund, Teaching Note
Pozen, Robert C.; Gu, XiaoyuTeaching Note HBS-311138-EEconomicsTeaching Note for 311137.Starting at €0.00
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In China Pick Your Brand Name Carefully
Fetscherin, Marc; Alon, Ilan; Littrell, Romie; Chan, AllanArticle HBS-F1209C-EMarketingCompanies introducing a brand in China face special naming challenges because of the complexity of Chinese characters and pronunciations. The authors show four different approaches companies can take, favoring sound or meaning similarities, and describe the pros and cons of each.Starting at €8.20
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Two Key Decisions for China's Sovereign Fund
Pozen, Robert C.; Gu, XiaoyuCase HBS-311137-EEconomicsThe China Investment Corporation (CIC) was China's sovereign wealth fund (SWF), established with $200 billion of registered capital in September 2007 to diversify China's foreign exchange holdings and increase risk-adjusted returns on those assets. CIC was unusual in that it had a strictly commercial orientation and market-driven investment mandate to invest in foreign assets but also served as the parent company of a 100 percent-owned subsidiary...Starting at €8.20