HBSP (USA)
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China Yintai: Developing Shared Value in China
Marquis, Christopher; Zhang, Ying; Yang, ShiyuCase HBS-415078-EUnder the leadership of CEO and President Shen Guojun, China Yintai was increasingly committed to philanthropic initiatives. Drawing upon his experience as an entrepreneur and a philanthropist, Mr. Shen saw the urgent need to build bridges between business practices and philanthropy and cultivate a new business culture that incorporated "shared value." The case study documents Yintai's recent collaboration with Peking University on founding China...Starting at €8.20