HBSP (USA)
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Hacia el Estanque Dorado (A)
Retsinas, Nicolas P.; Donovan, G.A.; Dai, Nancy Hua; Ginsburgh, JustinCase HBS-212S02FinanceLas empresas Rong-D deben decidir si se debe construir una urbanización de alto nivel de lujo en Chengdu, China. Datos demográficos son muy alentadores para este nuevo tipo de producto, pero existen numerosos, mercado, riesgos financieros y políticos culturales que deben evaluar antes de seguir adelante.Starting at €8.20
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Toward Golden Pond (A)
Retsinas, Nicolas P.; Donovan, G.A.; Dai, Nancy Hua; Ginsburgh, JustinCase HBS-210045-EFinanceThe Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they must assess before moving forward.Starting at €8.20
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Toward Golden Pond (B)
Retsinas, Nicolas P.; Ginsburgh, Justin; Donovan, G.A.; Dai, Nancy HuaCase HBS-210046-EFinanceSupplements the A case. Provides an additional dilemma for the Rong-D companies with regard to building luxury senior housing in China.Starting at €5.74