HBSP (USA)
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Inside Procter & Gamble's New Model for Innovation (Spanish version)
Huston, Larry; Sakkab, NabilArticle HBS-R0603CStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. For generations, Procter & Gamble generated most of its phenomenal growth by innovating from within--building global research facilities and hiring the best talent in the world. Back when companies were smaller and the world was less competitive, that model worked ...Starting at €8.20
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Connect and Develop: Inside Procter & Gamble's New Model for Innovation
Huston, Larry; Sakkab, NabilArticle HBS-R0603C-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. For generations, Procter & Gamble generated most of its phenomenal growth by innovating from within--building global research facilities and hiring the best talent in the world. Back when companies were smaller and the world was less competitive, that model worked ...Starting at €8.20
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Fiyta--The Case of a Chinese Watch Company
Abrami, Regina; Kirby, William C.; McFarlan, F. Warren; Wathieu, Luc; Wang, Gao; Li, Fei; Manty, Tracy YuenCase HBS-308025-EMarketingFiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its brand image to a more sophisticated Chinese consumer? What marketing activities should it undertake to reinvigorate its brand? Is it meeti...Starting at €8.20
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Li Ning--Anything is Possible
Wathieu, LucCase HBS-507024-EMarketingTo maximize their effectiveness, color cases should be printed in color. A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a very controversial "oriental theme" for its brand, while becoming at the same time a major sponsor of intern...Starting at €8.20