HBSP (USA)
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Fiyta--The Case of a Chinese Watch Company
Abrami, Regina; Kirby, William C.; McFarlan, F. Warren; Wathieu, Luc; Wang, Gao; Li, Fei; Manty, Tracy YuenCase HBS-308025-EMarketingFiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its brand image to a more sophisticated Chinese consumer? What marketing activities should it undertake to reinvigorate its brand? Is it meeti...Starting at €8.20
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Wanda Studios Qingdao
McGee, Henry W.; Shih, WillyCase HBS-616005-EStrategyWang Jianlin, founder and Chairman of the Dalian Wanda Group (Wanda) kept close tabs on one of his flagship projects going up on the shores of the Yellow Sea. There construction was underway on Wanda Studios Qingdao, the largest film and production facility in the world. The studio was a key initiative of Wang, a central player in the country's rapidly growing movie business. Wanda was already the largest theatrical exhibitor in the world, but th...Starting at €8.20
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Apple: Privacy vs. Safety (B)
McGee, Henry W.; Hsieh, Nien-he; Schwalb, NathanielCase HBS-318079-EThis case supplements "Apple: Privacy vs. Safety (A), covering select events in 2017, including 1) a mass shooting in which U.S. law enforcement was not able to access the shooter's encrypted iPhone and 2) Apple's compliance with the Chinese government's request to make it more difficult for iPhone users to download "Virtual Private Network" apps.Starting at €5.74
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Li Ning--Anything is Possible
Wathieu, LucCase HBS-507024-EMarketingTo maximize their effectiveness, color cases should be printed in color. A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a very controversial "oriental theme" for its brand, while becoming at the same time a major sponsor of intern...Starting at €8.20