HBSP (USA)
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Subsidies and the China Price
Haley, Usha C.V.; Haley, George T.Article HBS-F0806C-EService and Operations ManagementNew research suggests that Chinese companies' price advantage comes not from low-cost labor but from massive government subsidies. That finding has major implications for foreign firms that compete with, or source from, those companies.Starting at €8.20