HBSP (USA)
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Rural Taobao: Alibaba's Expansion into Rural E-Commerce
Khanna, Tarun; Allen, Ryan; Frost, Adam; Koo, WesleyCase HBS-719433-EStrategyAlibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China's remote rural areas. In the first two iterations of the initiative, dubbed "1.0" and "2.0", Alibaba had partnered with local businesses and young returnees to operate village stations. Village stations served as logistical and educational hubs to help villagers make online purchases. Despite significant growth in sa...Starting at €8.20
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Preparing for the Next Century (Spanish version)
Nolan, Richard L.; Kotha, SureshCase HBS-919S04StrategyHarley-Davidson Co. exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position.Starting at €8.20