HBSP (USA)
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Rodan + Fields Dermatologists
Narayandas, Das; Roberts, Michael; Kind, LizCase HBS-513067-EMarketingThe case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to which existing consultants recruit new consultants. The company utilizes a range of periodic incentives for recruitment, but hopes to build a system of salesforce compensation and man...Starting at €8.20
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Apple: Privacy vs. Safety (B)
McGee, Henry W.; Hsieh, Nien-he; Schwalb, NathanielCase HBS-318079-EThis case supplements "Apple: Privacy vs. Safety (A), covering select events in 2017, including 1) a mass shooting in which U.S. law enforcement was not able to access the shooter's encrypted iPhone and 2) Apple's compliance with the Chinese government's request to make it more difficult for iPhone users to download "Virtual Private Network" apps.Starting at €5.74
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EY China (A): Strengthening Presence in a Critical Market
Nanda, Ashish; Narayandas, Das; Rohrer, LisaCase HBS-718464-EStrategySoon after being named regional managing partner for Ernst & Yong (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing the practice. Despite the commitment of EY Global to the China practice, post global financial crisis, EY China's growth agenda has been reversed. The smallest of the Big Four global accounting firms in China, EY China's reputation has weakened in the market, morale of its professionals has plumme...Starting at €8.20
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The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft
Rayport, Jeffrey; Kelley, Julia; Schwalb, NathanielCase HBS-818111-EEntrepreneurshipAs of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great Firewall," which made it more difficult for foreign companies to compete in Chinese markets. As these companies continued to scale by branching into ne...Starting at €8.20