HBSP (USA)
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Ctrip: Scientifically Managing Travel Services, Teaching Note
Garvin, David A.Teaching Note HBS-313018-ETeaching Note for 312092.Starting at €0.00
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Scientifically Managing Travel Services (Spanish version)
Garvin, David A.; Dai, Nancy HuaCase HBS-318S17StrategyCtrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure travel, and corporate travel, and the sources of its competitive advantage. The firm's culture, organization and call center operations are described in detail, as are its decision-...Starting at €8.20
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Thoma Bravo--Citect Corporation Take-Private
El-Hage, Nabil N.; Simon, Michelle C.Case HBS-209022-EFinanceIn 2006, Citect Corporation, a publicly traded Australian software company, was the target of a takeover battle between a financial sponsor and a strategic buyer. Thoma Bravo, the US-based private equity firm, had to decide on its acquisition strategy in the face of competition from Schneider Electric, a large French multinational. The case allows for a thorough analysis of buyer types (financial vs. strategic), deal strategy and valuation. Among...Starting at €8.20