HBSP (USA)
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China Life: Microinsurance for the Poor
Cole, Shawn; Xu, LileiCase HBS-212030-EFinanceChina Life must decide whether to accept the government's "invitation" to develop a microinsurance product for the rural poor. Can it be done profitably?Starting at €8.20
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OpenIDEO
Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Pokrywa, Stephanie HealyCase HBS-612066-EEntrepreneurship, Innovation and Change, StrategyThe case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow dono...Starting at €8.20