HBSP (USA)
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Fiyta--The Case of a Chinese Watch Company
Abrami, Regina; Kirby, William C.; McFarlan, F. Warren; Wathieu, Luc; Wang, Gao; Li, Fei; Manty, Tracy YuenCase HBS-308025-EMarketingFiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its brand image to a more sophisticated Chinese consumer? What marketing activities should it undertake to reinvigorate its brand? Is it meeti...Starting at €8.20
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The End of Bureaucracy
Hamel, Gary; Zanini, MicheleArticle HBS-R1806C-ELeadership and People ManagementWhile most business leaders recognize that bureaucracy squashes initiative, risk taking, and creativity, it continues to thrive. In a complex global environment, it's seen as a necessary coping mechanism. Many look to start-ups for an answer. But the most promising solution may have emerged in an unlikely place: the world's largest appliance maker, Haier. Under a renegade CEO, it has been divided into 4,000 self-managing microenterprises. About 2...Starting at €8.20