HBSP (USA)
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How Companies Can Profit from a "Growth Mindset"
Harvard Business ReviewArticle HBS-F1411A-EStrategyPsychologist Carol Dweck's work on "mindset" has been hugely influential in fields such as education and sports training, and her 2006 book Mindset was a bestseller. Some people, Dweck has argued, view talent as a quality they either possess or lack, and thus have a "fixed mindset"; others, with a "growth mindset," consistently see potential to develop new skills. Now she is extending her work on mindset to organizations. This article describes h...Starting at €8.20
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How to Make the Most of Omnichannel Retailing
Harvard Business ReviewArticle HBS-F1607A-EMarketingOne of the biggest challenges for brick-and-mortar retailers is competing with online-only sellers such as Amazon. The conventional "omnichannel" strategy is to encourage consumers to shop across channels. But few retailers have closely examined the profitability of such efforts, and they typically pay little attention to how far a customer lives from the store. New research led by Temple University's Xueming Luo shows that distance is a crucial ...Starting at €8.20
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Rural Taobao: Alibaba's Expansion into Rural E-Commerce
Khanna, Tarun; Allen, Ryan; Frost, Adam; Koo, WesleyCase HBS-719433-EStrategyAlibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China's remote rural areas. In the first two iterations of the initiative, dubbed "1.0" and "2.0", Alibaba had partnered with local businesses and young returnees to operate village stations. Village stations served as logistical and educational hubs to help villagers make online purchases. Despite significant growth in sa...Starting at €8.20