HBSP (USA)
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Taking a Chinese Company Global (Spanish version)
Khanna, Tarun; Vargas, Ingrid; Palepu, Krishna G.Case HBS-718S02StrategyIn 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an international player with nearly $4 billion in overseas sales. Haier had followed a nontraditional expansion strategy of entering the developed markets of Europe and the United States as a...Starting at €8.20
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WeChat: A Global Platform
Shih, Willy; Yu, Howard; Liu, FangCase HBS-615049-EKnowledge and CommunicationWeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and businesses. Official accounts, WeChat payment, and online to offline features expanded its reach, but the core question was whether the company could break out from its home market ...Starting at €8.20