HBSP (USA)
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Sanctuary Soft: International Expansion Strategies
Groysberg, Boris; Marietta, Geoff; Marshall, Tim; Hartley, AdamCase HBS-409104-ELeadership and People ManagementA U.S.-based security software company considers its options to expand. Different labor-market and labor-law situations are analyzed for the U.S., U.K., Germany, China, and India.Starting at €8.20
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In China Pick Your Brand Name Carefully
Fetscherin, Marc; Alon, Ilan; Littrell, Romie; Chan, AllanArticle HBS-F1209C-EMarketingCompanies introducing a brand in China face special naming challenges because of the complexity of Chinese characters and pronunciations. The authors show four different approaches companies can take, favoring sound or meaning similarities, and describe the pros and cons of each.Starting at €8.20