HBSP (USA)
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Mattel's Long Hot Summer
Wei-Skillern, Jane; Marciano, Sonia; Passy, BarbaraCase HBS-308129-EIn the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general.Starting at €8.20
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The Tzu Chi Foundation's China Relief Mission
Leonard, Herman B.; Chu, Yi KwanCase HBS-311015-EA faith-based organization from Taiwan has made considerable inroads in being able to operate effectively in mainland China. Is further expansion too risky?Starting at €8.20