HBSP (USA)
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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
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Tencent
Wells, John R.; Ellsworth, GabrielCase HBS-718426-EStrategyTencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China's largest social networking service provider with several of the largest social networking applications in the world, and China's favorite Internet portal. It was challenging Alibaba's Alipay as the leader in online payments systems, and it had esta...Starting at €8.20
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Rechargeable Batteries, 2017: Gigafactory Wars in the Offing
Wells, John R.; Weinstock, BenjaminCase HBS-720371-EStrategyIn 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by the adoption of electric cars and buses. Moreover, the falling cost of batteries was sparking interest in another potential huge market-the electrical utility sector. Batteries cou...Starting at €8.20
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Tencent, Teaching Note
Wells, John R.; Ellsworth, GabrielTeaching Note HBS-718457-EStrategyTeaching Note for HBS No. 718426.Starting at €0.00
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Electric Car Wars, 2018
Wells, John R.; Weinstock, BenjaminCase HBS-719470-EStrategyElectric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light trucks still accounted for less than 1% of total global production in 2016. However, events took a turn in 2017 and 2018, when many governments committed to banning ICE vehicles. In re...Starting at €8.20
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Starting at €8.20
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A Note on the Snack Food Industry
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518064-EMarketingThis note provides an overview of the snacking industry in 2017.Starting at €8.20