HBSP (USA)
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Colgate Max Fresh: Global Brand Roll-Out
Quelch, John A.; Labatt-Randle, JacquieCase HBS-508009-EMarketingIn February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each...Starting at €8.20
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Google in China (A)
Quelch, John A.; Jocz, Katherine E.Case HBS-510071-EStrategyIn January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?Starting at €8.20
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Winning the Race for Talent in Emerging Markets
Ready, Douglas A.; Hill, Linda A.; Conger, Jay A.Article HBS-R0811C-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. "This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attractin...Starting at €8.20
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Winning the Race for Talent in Emerging Markets (Spanish version)
Ready, Douglas A.; Hill, Linda A.; Conger, Jay A.Article HBS-R0811CLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. "This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attractin...Starting at €8.20
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Don't Forget Your Boss: Make the Most of This Critical Relationship-Why Managing Your Boss Is Key to Becoming a Great Boss Yourself
Hill, Linda A.; Lineback, KentBook Chapter HBS-7321BC-EKnowledge and CommunicationOne member of your professional network deserves special attention: your boss. Why? Because your boss plays a pivotal role in your success-or your failure. You can leverage your boss's influence in the organization in several ways-for example, by obtaining valuable information, winning needed resources, or securing support for your group's initiatives. If you mishandle your relationship with your boss, you might find yourself isolated and ignored...Starting at €8.20
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Building a Global Brand (Spanish version)
Quelch, John A.Case HBS-507S20MarketingAnnounced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was arguably the best-known brand in China, it was virtually unknown in the rest of the world. In 2004, over 90% of Lenovo's revenues came from China, but with this major deal, Lenovo ai...Starting at €8.20
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Google in China (A) (Spanish version)
Quelch, John A.; Jocz, Katherine E.Case HBS-510S21StrategyIn January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?Starting at €8.20
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Global Brand Roll-Out (Spanish version)
Quelch, John A.; Labatt-Randle, JacquieCase HBS-511S14MarketingIn February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each...Starting at €8.20
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Mary Kay Inc.: Asian Market Entry (B)
Quelch, John A.Case HBS-509067-EMarketingBy 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the USA. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at over 20 percent each year. In contrast, Mary Kay Cosmetics had decided to exit the Japanese market in 2001.Starting at €5.74
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Google in China (A), (B) and (C), Teaching Note
Quelch, John A.Teaching Note HBS-510073-EMarketingTeaching Note for 510071, 510110 and 511024.Starting at €0.00