HBSP (USA)
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Fiyta--The Case of a Chinese Watch Company
Abrami, Regina; Kirby, William C.; McFarlan, F. Warren; Wathieu, Luc; Wang, Gao; Li, Fei; Manty, Tracy YuenCase HBS-308025-EMarketingFiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its brand image to a more sophisticated Chinese consumer? What marketing activities should it undertake to reinvigorate its brand? Is it meeti...Starting at €8.20
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The Offshoring of America
Vietor, Richard H.K.; Rivkin, Jan W.; Seminerio, JulianaCase HBS-708030-EService and Operations ManagementThe movement from jobs in the United States to developing countries, in a process known as offshoring, has become quite a controversial topic. Managers not only need to decide which activities, if any, to move offshore, but where to move them. This case describes the nature of offshoring and its effect on developing countries.Starting at €8.20