HBSP (USA)
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Estrategia de refrigeradoras de Haier U.S. para 2005
Ghemawat, Pankaj; Hout, Thomas M.; Siegel, JordanCase HBS-709S06StrategyHaier, la primera marca de consumo duradero china en los Estados Unidos, tuvo éxito en los mercados refrigerador, congelador, y el aire acondicionado compactos y luego construyó una fábrica de EE.UU. para entrar en el mercado de tamaño completo. Los temas incluyen el valor de un empresario local al fabricante asiático entrar en los Estados Unidos; construcción de marca y posicionamiento de precio; la disyuntiva decisión de localización de abastec...Starting at €8.20
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Haier's U.S. Refrigerator Strategy, Teaching Note
Ghemawat, Pankaj; Hout, Thomas M.; Altman, Steven A.; Siegel, JordanTeaching Note HBS-711473-EStrategyTeaching Note for #705-475.Starting at €0.00
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Democracy: Exit, Voice and Representation
Pons, Vincent; Tabellini, Marco E.Case HBS-719038-EEconomicsThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Starting at €8.20
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A Chinese Approach to Management
Hout, Thomas M.; Michael, DavidArticle HBS-R1409J-EAt first glance, China, which is known for large, often inefficient state-owned enterprises, might appear an unlikely source of fresh management thinking. Yet Chinese companies have a lot to teach the world about today's business imperatives: responsiveness, improvisation, flexibility, and speed. To cope with their turbulent environment, the Chinese have developed those capabilities and learned to build everything--from skilled recruits to suppli...Starting at €8.20
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China vs the World: Whose Technology Is It
Hout, Thomas M.; Ghemawat, PankajArticle HBS-R1012H-EStrategyNo longer content with being the world's factory for low-value products, China has quietly opened a new front in its campaign to become the globe's most powerful economy: It's on a quest for high-tech dominance. In pursuit of this goal, the Chinese government has ensured that it will be both buyer and seller in certain key industries by retaining ownership of customers and suppliers alike. It has consolidated manufacturers in those industries int...Starting at €8.20