HBSP (USA)
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China Construction America (B): The Baha Mar Resort Deal
Abrami, Regina; Riddell, Malcolm; Zhang, WeiqiCase HBS-911411-ETo maximize their effectiveness, color cases should be printed in color. Why is a Chinese state-owned construction company building the largest mega-resort and casino in the Caribbean? This case examines the intricate deal-making by which CSCEC, China's leading global engineering and construction contractor, emerged as a key market player. Having beat out Harrah's and other contenders for a stake in the Baha Mar Project, CSCEC now also has an equ...Starting at €5.74
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In China Pick Your Brand Name Carefully
Fetscherin, Marc; Alon, Ilan; Littrell, Romie; Chan, AllanArticle HBS-F1209C-EMarketingCompanies introducing a brand in China face special naming challenges because of the complexity of Chinese characters and pronunciations. The authors show four different approaches companies can take, favoring sound or meaning similarities, and describe the pros and cons of each.Starting at €8.20