HBSP (USA)
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Brief History of Decision Making (Spanish version)
Buchanan, Leigh; O'Connell, AndrewArticle HBS-R0601BLeadership and People ManagementThe debunking of Descartes' rational man threatens to swamp our confidence in our choices. Is it really surprising, then, that even as technology dramatically increases our access to information, Malcolm Gladwell extols the virtues of gut decisions made, literally, in the blink of an eye?Starting at €8.20
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Novartis's Great Leap of Trust: Daniel Vasella on China as an Emerging Scientific Power
Vasella, Daniel; O'Connell, AndrewArticle HBS-F0703F-EEconomicsCEO Daniel Vasella explains why his company is placing a big bet on China's future as a world scientific power.Starting at €8.20