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HiteVision's Channel Conflict Management
Chenxi Li; Jing Chen; Hanlin Wen; Cheng XingCase IVEY-W25511-EMarketingIn 2015, HiteVision Tech Co. Ltd., a leading Chinese enterprise in the research and development and manufacturing of interactive educational flat-panel displays (IFPDs), faced a developmental bottleneck. The general manager of the commercial product department turned his attention from the educational to the commercial IFPD market. In early 2018, during the process of entering the commercial IFPD market, the company encountered a series of channe...Starting at €8.20