Ivey Business School (Canada)
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VariCut's Strategic Choice
Dezhi Chen; Youping Chen; Paul W. BeamishCase IVEY-9B15M116-EEntrepreneurship, StrategyIn March 2015, the managing director of VariCut Electronics Component Company in Shanghai, China, was contemplating whether the company should shift its business focus from label printing to label printers. Because of fierce competition and a slowdown in the company’s 12-year-old label manufacturing business, the company was finding its competitive advantage hard to sustain. In contrast, the company’s emerging business of producing label printers...Starting at €8.20