Ivey Business School (Canada)
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Bayer MaterialScience (B): Opportunities for Independence
Klaus MeyerCase IVEY-9B15M110-EStrategyBayer MaterialScience (BMS), a unit of Bayer AG, is a leading provider of polycarbonate, a basic material for plastics facing rapid change in many of its downstream industries. In response to the changes in its client industries, BMS relocated the business unit headquarters for polycarbonate to Shanghai to be closer to customers and other business partners in Asia-Pacific. Case ‘A’ focuses on the laptop industry, where a large number of players i...Starting at €5.74