Ivey Business School (Canada)
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Bowtie Hong Kong: An Entrepreneurial Venture to Digitize Insurance
Seen Meng Chew; Hugh Thomas; Jason YehCase IVEY-W32456-EEntrepreneurship, StrategyBowtie Life Insurance Company Limited (Bowtie) was the first virtual insurance company licensed by the Hong Kong Insurance Authority. Since obtaining the licence in 2018 and raising two successful rounds of venture capital, Bowtie had developed into a reasonable size, of about a hundred employees, by early 2022. Bowtie was focused on developing and selling medical insurance products under the Voluntary Health Insurance Scheme (VHIS), while also ...Starting at €8.20