HBSP (USA)
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La Estrategia Petrolífera “Ecologista” De Conoco (A)
Salter, Malcolm S.; Badaracco, Joseph L., Jr.; Hall, Susan E.A.Case HBS-302S08Conoco se enfrenta a retos en la formulación de una estrategia ambiental proactiva para su desarrollo aceite propuesto en la región de la selva virgen tropical de Ecuador. El caso se describe el proceso innovador en el que Conoco colaboró con una amplia gama de grupos de constituyentes menudo en conflicto para definir y aplicar sus políticas, junto con los éxitos y los fracasos de Conoco en llegar a un consenso electoral.Starting at €8.20
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Asahi Breweries Ltd. (Spanish version)
Salter, Malcolm S.; Kokuryo, JiroCase HBS-310S24StrategyFocuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer industry. This has been done through the creation of a new product category, "Dry Beer." Information on industry economics, Asahi's organizational process, and competitive interaction...Starting at €8.20
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Conoco's "Green" Oil Strategy (A) (Spanish version)
Salter, Malcolm S.; Hall, Susan E.A.Case HBS-321S07Business Ethics and Corporate Social ResponsibilityConoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get their developing plan in the various interest groups. This oil development contract is key to Conoco's Latin American E&D strategy.Starting at €8.20
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCase HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Starting at €8.20