HBSP (USA)
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-810140-EEntrepreneurshipAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Starting at €8.20
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Strategic Intent (HBR Classic) (Spanish version)
Hamel, Gary; Prahalad, C.K.Article HBS-R0507NStrategy"Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation--building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, st...Starting at €8.20