HBSP (USA)
-
mixi (A)
Piskorski, Mikolaj Jan; Nomura, Masaru; Miyoshi, KanakoCase HBS-709413-EStrategyKasahara, the founder and CEO of mixi, the most successful Japanese on-line social network, is deciding between two strategic options: (i) B2C or (ii) C2C, to leverage the power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between mixi's members through on-line flea mark...Starting at €8.20