HBSP (USA)
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How to Win in Emerging Markets: Lessons from Japan
Ichii, Shigeki; Hattori, Susumu; Michael, DavidArticle HBS-R1205J-EIn the 20th century, Japanese multinationals established themselves as powerhouse exporters in developed markets. Names like Sony, Toyota, and Honda became commonplace. But in this century, growth in developed markets has slowed: Goldman Sachs forecasts that these markets will grow at an average annual rate of 2% until 2020, whereas the BRIC economies are expected to grow at an average annual rate of nearly 7%. To prosper now, Japanese companies ...Starting at €8.20
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Dr. William Carson-Intrapreneurial Innovation in the Pharmaceutical Industry
Rogers, Steven S.; Haywoode, AlyssaCase HBS-318005-EEntrepreneurshipDr. William Carson, an African-American psychiatrist who grew up in South Carolina. He had a thriving career in academic medicine as a professor and he also treated patients. After a decade in academic medicine he moved into the pharmaceutical industry where he ran drug trials. As the Group Director of Bristol-Myers Squibb, Carson worked on the drug Aripiprazole, an antipsychotic drug that is more famously known as Abilify. Abilify had been devel...Starting at €8.20
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Dr. William Carson-Intrapreneurial Innovation in the Pharmaceutical Industry, Teaching Note
Rogers, Steven S.; Haywoode, AlyssaTeaching Note HBS-318014-EEntrepreneurshipTeaching note for case 318005.Starting at €0.00