HBSP (USA)
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The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)
Snowberg, Erik; Fetter, Trevor; Schulman, Amy W.Case HBS-720423-EBusiness Ethics and Corporate Social ResponsibilityThis case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson's (J&J) subsidiary Janssen has to decide whether or not to launch a new opioid painkiller-the first such launch in 25 years-amidst growing concerns about opioid abuse in the U.S. The (A) case starts with the history of human interactio...Starting at €5.74
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mixi (A)
Piskorski, Mikolaj Jan; Nomura, Masaru; Miyoshi, KanakoCase HBS-709413-EStrategyKasahara, the founder and CEO of mixi, the most successful Japanese on-line social network, is deciding between two strategic options: (i) B2C or (ii) C2C, to leverage the power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between mixi's members through on-line flea mark...Starting at €8.20