Stanford Graduate School of Business (USA)
-
Revolution Foods
Grousbeck, Harold Irving; Coates, BethanyCase SGSB-E322-EEntrepreneurshipIn April 2007, Kristin Richmond laced up her sneakers and began the four mile run to Kirsten Tobey’s house. It was a Saturday morning, but the two co-founders of Revolution Foods (RevFoods), a provider of healthy meals and nutrition education to schools in San Francisco and Los Angeles, felt pressure to finalize a plan for effectively managing their relationship with Maria Nunez. Nunez, a skeptical and influential food service administrator, ha...Starting at €8.20
-
ServiceNow: Workflow Platform Driving Rapid Organic Growth
Siegel, Robert; Goldberg, Amir; Mirabile, DominicCase SGSB-E771-EEntrepreneurshipThis case follows the organic growth story of ServiceNow, a workflow platform serving enterprise customers. ServiceNow found product-market fit in streamlining workflows for IT service management. It later evolved its product, engineering, and go-to-market organizations to expand first into adjacencies within IT and then into additional domains such as HR, customer service, and others. The case charts ServiceNow’s path of organic growth towar...Starting at €8.20