Stanford Graduate School of Business (USA)
-
Byteboard: Reinventing the Technical Interview (A)
Siegelman, Russell; Mirabile, DominicCase SGSB-E768A-EEntrepreneurshipByteboard aims to replace the pre-on-site technical interview for software engineers with a more effective, efficient, and equitable web-based assessment. The case follows the founding team’s journey from problem definition and customer development through the testing of their minimum viable product and validation of their core value hypothesis. By recounting Byteboard’s early quest towards product-market fit, the case poses several key questio...Starting at €8.20
-
Guild
Weaver, Graham; Mirabile, DominicCase SGSB-E767-EEntrepreneurshipThis case follows the formation and growth of Guild, a company founded on the mission to unlock opportunity for America’s workforce through education and upskilling for working employees. By connecting employees to educational programs through its three-sided marketplace, Guild increased access to learning opportunities for employees, improved retention and employee satisfaction for companies, and drove higher numbers of learners for universitie...Starting at €8.20
-
Nike: Sustainability and Labor Practices 1998-2013
Carroll G; Brady D; Schifrin DCase SGSB-IB106-EService and Operations ManagementThe case discusses Nike’s sustainability and labor practices from 1998 to 2013, focusing on the successful steps Nike took up and down the supply chain and in its headquarters to make its products and processes more environmentally friendly, and the challenges and complexities it was still facing in its efforts to improve labor conditions. Nike’s labor practices were the subject of high profile public protests in the 1990s, and CEO Mark Parker sa...Starting at €8.20
-
ServiceNow: Workflow Platform Driving Rapid Organic Growth
Siegel, Robert; Goldberg, Amir; Mirabile, DominicCase SGSB-E771-EEntrepreneurshipThis case follows the organic growth story of ServiceNow, a workflow platform serving enterprise customers. ServiceNow found product-market fit in streamlining workflows for IT service management. It later evolved its product, engineering, and go-to-market organizations to expand first into adjacencies within IT and then into additional domains such as HR, customer service, and others. The case charts ServiceNow’s path of organic growth towar...Starting at €8.20
-
Byteboard: Reinventing the Technical Interview (B)
Siegelman, Russell; Mirabile, DominicCase SGSB-E768B-EEntrepreneurshipByteboard aims to replace the pre-on-site technical interview for software engineers with a more effective, efficient, and equitable web-based assessment. The case follows the founding team’s journey from problem definition and customer development through the testing of their minimum viable product and validation of their core value hypothesis. By recounting Byteboard’s early quest towards product-market fit, the case poses several key questio...Starting at €5.74