Stanford Graduate School of Business (USA)
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Box in 2015: Entering the Next Phase
Robert Burgelman, Robert Siegel, Shalie GaskillCase SGSB-SM215B-EStrategyAs Box continued to mature as a company, the firm fought through the ups and downs of being a highly visible hyper-growth Silicon Valley firm. Box struggled to get its IPO completed, having to deal simultaneously with a volatile stock market and increased scrutiny of its SaaS business model. In parallel, the company worked to aggressively expand its business into large enterprises through a key partnership with IBM, all while working to grow its ...Starting at €8.20
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Humor: Serious Business - Caselet Studies - Sara Blakely: Using Humor to Launch a Company
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara BlakelyCase SGSB-M370A-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20
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Box: Building the Next Generation Enterprise Software Company
Robert Burgelman, Robert Siegel, Shalie GaskillCase SGSB-SM215-EStrategyCEO Aaron Levie co-founded Box as a student at USC in 2004. Less than 10 years later, Box had become one of the fastest growing enterprise software companies in Silicon Valley, serving more than 180,000 businesses including marquee customers such as Proctor and Gamble, Panasonic, and Avaya. Despite this success, Levie was concerned about the future. He and his leadership team would need to overcome significant hurdles to turn Box into one of the...Starting at €8.20