Stanford Graduate School of Business (USA)
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Evernote: Growth Options in january 2011
Haim MendelsonCase SGSB-E519-EEntrepreneurshipEvernote is a suite of cloud-based software and services designed to augment the user's brain by capturing pieces of information in multiple formats, organizing, indexing and storing them, and making them easily searchable. The company grew dramatically using the "freemium" revenue model that allows users to use the product for free unless they need special features or their usage exceeds a threshold. The case study describes the Evernote busin...Starting at €8.20
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The Elephant in the Room
Meehan, William; Prober, Charles; Melvin, SheilaCase SGSB-ETH32-ELeadership and People ManagementThis is a fictional roleplay based on the experiences of Daryn Dodson, the managing director of Illumen Capital, an investment firm that aims to leverage its power as an investor to deliver capital combined with evidence-based bias-reduction training and coaching for its portfolio of fund managers. Through Illumen Capital, Dodson worked to train portfolio fund managers to discern and eliminate implicit and explicit biases, thereby helping them to...Starting at €8.20