Stanford Graduate School of Business (USA)
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Humor: Serious Business - Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric GurianCase SGSB-M370C-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20
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Magnolia Community Initiative: A Network Approach to Population-Level Change
Paul Brest, Debra SchifrinCase SGSB-SM226-EStrategyThis 2014 case describes how the Los Angeles-based Magnolia Community Initiative (MCI) – a network of 70 government, nonprofit and for-profit organizations from multiple sectors – is trying to create population-level change for 110,000 people in a neighborhood plagued by poverty and low education levels. The case discusses the challenges for such a network and raises questions about 1) how to measure progress and outcomes and 2) what factors cont...Starting at €8.20