Stanford Graduate School of Business (USA)
-
Cofounders Equity Split Vignettes
Peter; Ziebelman, Matthew; SaucedoCase SGSB-E578-EEntrepreneurshipSplitting equity amongst cofounders is never an easy process. For the entrepreneurs, equity can sometimes be a measure of one’s value to a company, which can turn discussions over how to split it amongst the cofounding team into very personal and heated dStarting at €8.20
-
Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20