Stanford Graduate School of Business (USA)
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Insight to Outcome: A Note on Strategy Development and Implementation
Thomas S. Wurster, Derek Kennedy, Jason ZajacCase SGSB-SM238-EStrategyMost business activities can be understood as progressions from insight to outcome – getting from the original spark of an idea to the actual realization of financial and strategic results. And yet, leaders and companies fail to master this progression all the time, in the headline-grabbing, large scale transformative initiatives we read about, as well in the rest of iceberg – the core business processes and the non-routine initiatives and proje...Starting at €8.20
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Yobella
Ellis, Jim; Randolph, JustinCase SGSB-E484-EEntrepreneurshipThe case profiles the protagonist, Luke Tashie, CEO of Yobella — a self-serve frozen yogurt retail chain that Tashie acquired via a search fund — as the company struggles post-acquisition. The case provides an overview of Luke Tashie’s background, his motivation and subsequent capitalization of a search fund, the identification of the Yobella acquisition, and post-acquisition business challenges. As Tashie struggles to maintain financial viab...Starting at €8.20
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FanGo
Ellis, Jim; Strabo, JackCase SGSB-E743-EEntrepreneurshipThis case details the challenges Collin Wallace faced at FanGo, a mobile ordering technology company that he founded based on technology that he developed as a college student. The case explores critical decisions that Wallace had to make, including in which market to apply his technology, whether to pivot to another market, and whether to sell his company to a strategic acquirer.Starting at €8.20
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HealthCo
Ellis, Jim; Mansfield, ImogenCase SGSB-E762-EEntrepreneurshipThis case follows the decision of two Stanford Graduate School of Business classmates, Heather Fernandez and Daniele Farnedi, to start a company together. It explores the criteria they used to assess ideas, how the pair identified an opportunity in consumer health care, and how they started testing urgent care clinic software concept. The case culminates with making a go or no-go decision.Starting at €8.20