HBSP (USA)
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Sensing (and Monetizing) Happiness at Hitachi (Spanish version)
Bernstein, Ethan S.; Marton, StephanieCase HBS-418S11Leadership and People ManagementInspired by research linking happiness and productivity, Hitachi had invested in developing new "people analytics" technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer's activity patterns. Data from these devices revealed an unusually high correlation between certain patterns of activity and a person's subjective sense of happiness at work. Unlike mood rings or even f...Starting at €8.20
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Kickstarting Tomato Jos in Nigeria
Reinert, Sophus A.; Kavalercik, RisaCase HBS-718027-EEconomicsIn the spring of 2016, Mira Mehta (HBS'14), faced a difficult decision. Following a successful Kickstarter campaign, and winning the second place in the HBS New Venture Competition-Social Enterprise Track, she had moved to Northern Nigeria, where she founded the tomato paste company Tomato Jos. Though her brand had gained traction, however, she had, in the face of endless foreseen and unforeseen obstacles, yet to produce any actual paste. As the ...Starting at €8.20